KKU e-Learning
616651:: Marketing For Pharmacist
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Updated Course Syllabus for Thai programs
Updated Course Syllabus for English Program
Topic 1
Marketing concept
Class 2: Marketing plan and analysis
Class 3 Product Management
Assignment 1: Market survey
Promotion
Price
Marketing research
Place (Channel of distribution)
Develop a marketing plan
The other Ps
Social Marketing
Topic 2
Marketing research by Quick MBA
Healthy Skepticism
Innovation in pharmaceuticals
Thalidomide case
Medscape Reviews
New York Times
GSK
How to write a marketing plan
Pharmaceutical marketing plan
Pricing strategy
Topic 3
Topic 4
Topic 5
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616651
Summary
616651:: Marketing For Pharmacist
Write a concise and interesting paragraph here that explains what this course is about
Teacher:
ผศ.มณีรัตน์ รัตนามหัทธนะ
Skill Level
:
Beginner