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052200::Multicultural Consumer Behaviour
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Multicultural Consumer Behaviour
Consumer Behaviour syllabus 2014
Topic 1 Technology-Driven Consumer Behavior
Topic 1
Topic 1 a
Topic 1 b
Topic 2 Segmentation, Targeting and Positioning
Topic 2 STP
Topic 2 a
Topic 2 b
Topic 3 Consumer Motivation and Perception
Topic 3 Motivation - Week 4
Topic 3 c d Perception - Week 5
Topic 3 a
Topic 3 b
Topic 3 c
Topic 3 d
explaining Perception
Topic 4 Consumer Persuation
Topic 4a
Topic 4 Consumer Persuation Notes
Topic 4b Consumer Persuasion
How Product Packaging Affects Buying Decisions [Infographic]
Topic 5 - From Print and Broadcast Advertising to Social and Mobile Media
Topic 5a
Topic 5b
Topic 5 - From Print and Broadcast Advertising to Social and Mobile Media
Topic 6 Reference Groups and Word-of-Mouth
Topic 6 notes
Topic 6 b
Topic 6a
Topic 7 The Family and Its Social Class Standing
TOPIC 7
Topic 7b
Topic 7a
Topic 8 Culture’s Influence on Consumer Behaviour
Topic 8a
Topic 8 notes
TOPIC 9 Cross-Cultural Consumer Behavior: An International Perspective
Topic 9
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Summary
052200::Multicultural Consumer Behaviour
Teacher:
peter
Skill Level
:
Beginner