Product levels; product hierarchy; product classifications and product mix; making 

product-line decision; brand decisions for international markets; trademarks; 

product life cycle; packaging and labelling for international market; setting the price 

which is composed of selecting the pricing objective; determining demand; 

estimating costs; analyzing competition costs, pricing, and offers; breakeven 

analysis; selecting a pricing method; selecting the final price; adapting the price; 

initiating and responding to competitor’s price changes; and, international pricing