KKU e-Learning
052430 :: STRATEGIC MARKETING MANAGEMENT
0%
Previous
Course data
Umum
กระดานข่าว
Next
KKU e-Learning
Panel samping
Service Course
Search for Courses
Course Request
User manual
e-Learning Support
Contact Us
Site and Privacy Policy
Bahasa Indonesia (id)
Bahasa Indonesia (id)
English (en)
Español - Internacional (es)
Français (fr)
Thai (th)
Vietnamese (vi)
ລາວ (lo)
ဗမာစာ (my)
한국어 (ko)
日本語 (ja)
简体中文 (zh_cn)
Cari
Tutup
Cari
Alihkan input pencarian
KKU Login
|
Social Login
Course Sections
Course Specific Links
Universal Links
052430 :: SMM_IM
Beranda
Kalender
Lewati ke konten utama
Info kursus
Beranda
Kursus
International College
International Marketing
052430 :: SMM_IM
Ringkasan
052430 :: STRATEGIC MARKETING MANAGEMENT
Corporate and division Strategic Planning composes of defining the corporate mission, establishing strategic business units, the Boston Consulting Group approach, the General Electric Model, planning new business, downsizing older businesses, and business unit strategic planning.
The role of strategic marketing management is to help companies better understand customer preferences, link that knowledge to designing appropriate products and services for selected customers, and determine appropriate methods to communicate, to capture, and to deliver value. Successful firms are those that pursue objectives, employ resources, and invest in the future of an organization to consistently satisfy the needs of customers better than competitors. These ideas apply to both for-profit and not-for-profit organizations.
Teacher:
Roman
Skill Level
:
Beginner