This course attempts to stress on the strategic issues confronting firms that challenge in the global economy. An organization’s strategy is its theory of how to achieve competitive advantage and compete successfully in both local and global marketplaces. Strategic management is the procedure that managers, especially executives, develop and implement a company’s strategy. This course’s objective is to enhance an understanding of the most fundamental question in local and global strategic management: What determines the success and failure of firms?
This course “International Business Strategic Management” brings theory to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Starbucks, Apple, and Uber. Use of such examples aids in making strategy relevant to students’ lives and helps them internalize strategy concepts and frameworks.