Consumer Behaviour

Course Overview

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Last Updated On 2014年10月8日

77 Students Enrolled
30 Downloadable Resources

Course Content

Start Date: 14/08/16
Category: International Marketing

Multicultural Consumer Behaviour

Consumer Behaviour syllabus 2014

Topic 1 Technology-Driven Consumer Behavior

Topic 1
Topic 1 a
Topic 1 b

Topic 2 Segmentation, Targeting and Positioning

Topic 2 STP
Topic 2 a
Topic 2 b

Topic 3 Consumer Motivation and Perception

Topic 4 Consumer Persuation

Topic 4a
Topic 4 Consumer Persuation Notes
Topic 4b Consumer Persuasion
How Product Packaging Affects Buying Decisions [Infographic]

Topic 5 - From Print and Broadcast Advertising to Social and Mobile Media

Topic 5a
Topic 5b
Topic 5 - From Print and Broadcast Advertising to Social and Mobile Media

Topic 6 Reference Groups and Word-of-Mouth

Topic 6 notes
Topic 6 b
Topic 6a

Topic 7 The Family and Its Social Class Standing

TOPIC 7
Topic 7b
Topic 7a

Topic 8 Culture’s Influence on Consumer Behaviour

Topic 8a
Topic 8 notes

TOPIC 9 Cross-Cultural Consumer Behavior: An International Perspective

Topic 9

TOPIC 10 Consumer Decision-Making and Flow of Innovations

主题 11

About the Instructor

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856 Students
12 Courses

peter masters

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选课选项

052200::Multicultural Consumer Behaviour

Teacher: peter

Skill Level: Beginner

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Price FREE

Enrol Now

Last Updated On 2014年10月8日

77 Students Enrolled
30 Downloadable Resources

Course Features

Lectures12
Start Date16 Aug 2014
Skill level Beginner
Language English

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