050121 :: Principles of Marketing

Aperçu du cours

Basic concepts of marketing, marketing functions and related activities, understanding customers.

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Dernière mise à jour le 3 July 2015

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Le contenu des cours

Date de début: 29 Jun 15
Catégorie: Administration (B.B.A) in Global Business

Introduction

Principles of Marketing Syllabus Summer 2015
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Topic 1 What is Marketing?

Topic 1
Topic 1 What is Marketing
Topic 1b Marketing Mix

Topic 2 – Marketing Planning

Topic 2 Marketing Planning
Topic 2 Marketing Planning

Topic 3 Marketing Strategies

Topic 3 Marketing Strategies
Topic 3 Marketing Strategies

Topic 4 – Consumer Behaviour

Topic 4 Consumer Behaviour
Topic 4 Consumer Behaviour

Topic 5 About the STP process

Topic 6 – Market Research: Process and systems for Decision Making

Topic 6 Marketing Research notes
Topic 6 Marketing Reseach

TOPIC 7 – PRODUCTS AND BRANDING

TOPIC 7 – PRODUCTS AND BRANDING
TOPIC 7 – PRODUCTS AND BRANDING

À propos de l'instructeur

Picture of peter masters

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peter masters

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050121 :: Principles of Marketing

Basic concepts of marketing, marketing functions and related activities, understanding customers.

Teacher: peter

Skill Level: Beginner

Prix LIBRE

Inscrivez-vous maintenant

Dernière mise à jour le 3 July 2015

20 Ressource téléchargeables

Caractéristiques du cours

Conférences8
Date de début29 Jun 2015
Niveau de compétence Débutant
Langue English

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