Marketing Research

Aperçu du cours

An advanced research course focusing on international marketing methods and concepts includes a major term research project

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Dernière mise à jour le 14 January 2015

58 Étudiant inscrits
36 Ressource téléchargeables

Le contenu des cours

Date de début: 17 Oct 12
Catégorie: International Marketing

IMPORTANT

Introduction to Market Research textbook
Marketing Research Study Guide
marketing-research-an-introduction (1)
International Marketing Research Syllabus 2014
Project Form (Autosaved)
Field trip report

What is Marketing Research?

Watch video - History of Marketing Research

Topic 1

Video: Need for Marketing Research - Accenture
Topic 1 notes
Topic 1
st1swot

Topic 2 DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH

Marketing Problem Definition and Research Question
Topic 2 notes
Defining Research questionsTopic 2
Topic 2a
Topic 2b
Topic 2c
Topic 2 d

Unit 3a - Types of Marketing Research

Topic 3 Notes - Types of Marketing Research
Topic 3 a Research Design

Unit 3b Secondary Data and What are variables?

Variables Notes
Topic 3b Secondary data and Variables

Topic 4 Quantitative research and Qualitative research

Topic 4a Quantitative and Qualitative Methods (Repaired)
Topic 4a
Topic 4b Hypothesis
Topic 4b Hypothesis
VARIABLES AND TYPES OF VARIABLES
Topic 4c Variables

Reliability, Validity and Bias

Reliability
Bias in Research notes
Topic 5b Bias in research
Topic 5 a Reliability and Validity

Research Data Entry

Homestay project questionnaire1
Marketing Research Field Trip results 2015

Designing Questionnaires

Importance of sampling in marketing research

Research Data Entry

Homestay project questionnaire1
Marketing Research Field Trip results 2015

À propos de l'instructeur

Picture of peter masters

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12 Cours

peter masters

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Options d'inscription

052301 :: International Marketing Research

An advanced research course focusing on international marketing methods and concepts includes a major term research project

Teacher: peter

Skill Level: Beginner

Les visiteurs anonymes ne peuvent pas accéder à ce cours. Veuillez vous connecter.

Prix LIBRE

Inscrivez-vous maintenant

Dernière mise à jour le 14 January 2015

58 Étudiant inscrits
36 Ressource téléchargeables

Caractéristiques du cours

Conférences12
Date de début17 Oct 2012
Niveau de compétence Débutant
Langue English

Balise

Pas de balises.