Product levels, product hierarchy, product classifications and product mix, making product-line decision, brand decisions for international market, trademarks, product life cycle, packaging and labeling for international market, setting the price which composes of selecting the pricing objective, determining demand, estimating costs, analyzing competitors' costs prices and offers, breakeven analysis, selecting a pricing method, selecting the final price, adapting the price, and initiating and responding to competitor's price changes, international pricing.