Marketing Research

Course Overview

An advanced research course focusing on international marketing methods and concepts includes a major term research project

Price FREE

Enrol Now

Last Updated On 14 January 2015

58 Students Enrolled
36 Downloadable Resources

Course Content

Start Date: 17/10/12
Category: International Marketing

IMPORTANT

Introduction to Market Research textbook
Marketing Research Study Guide
marketing-research-an-introduction (1)
International Marketing Research Syllabus 2014
Project Form (Autosaved)
Field trip report

What is Marketing Research?

Watch video - History of Marketing Research

Topic 1

Video: Need for Marketing Research - Accenture
Topic 1 notes
Topic 1
st1swot

Topic 2 DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH

Marketing Problem Definition and Research Question
Topic 2 notes
Defining Research questionsTopic 2
Topic 2a
Topic 2b
Topic 2c
Topic 2 d

Unit 3a - Types of Marketing Research

Topic 3 Notes - Types of Marketing Research
Topic 3 a Research Design

Unit 3b Secondary Data and What are variables?

Variables Notes
Topic 3b Secondary data and Variables

Topic 4 Quantitative research and Qualitative research

Topic 4a Quantitative and Qualitative Methods (Repaired)
Topic 4a
Topic 4b Hypothesis
Topic 4b Hypothesis
VARIABLES AND TYPES OF VARIABLES
Topic 4c Variables

Reliability, Validity and Bias

Reliability
Bias in Research notes
Topic 5b Bias in research
Topic 5 a Reliability and Validity

Research Data Entry

Homestay project questionnaire1
Marketing Research Field Trip results 2015

Designing Questionnaires

Importance of sampling in marketing research

Research Data Entry

Homestay project questionnaire1
Marketing Research Field Trip results 2015

About the Instructor

856 Students
12 Courses

peter masters

1291887

Enrolment options

052301 :: International Marketing Research

An advanced research course focusing on international marketing methods and concepts includes a major term research project

Teacher: peter

Skill Level: Beginner

Guests cannot access this course. Please log in.

Price FREE

Enrol Now

Last Updated On 14 January 2015

58 Students Enrolled
36 Downloadable Resources

Course Features

Lectures12
Start Date17 Oct 2012
Skill level Beginner
Language English

Course Overview

Course Content

IMPORTANT

What is Marketing Research?

Topic 1

Topic 2 DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH

Unit 3a - Types of Marketing Research

Unit 3b Secondary Data and What are variables?

Topic 4 Quantitative research and Qualitative research

Reliability, Validity and Bias

Research Data Entry

Designing Questionnaires

Importance of sampling in marketing research

Research Data Entry

About the Instructor

peter masters

Enrolment options

052301 :: International Marketing Research

Course Features

Tags