Contenido del curso
- Fecha de inicio: 17/10/12
- Categoría: International Marketing
- Introduction to Market Research textbook
- Marketing Research Study Guide
- marketing-research-an-introduction (1)
- International Marketing Research Syllabus 2014
- Project Form (Autosaved)
- Field trip report
- Watch video - History of Marketing Research
- Video: Need for Marketing Research - Accenture
- Topic 1 notes
- Topic 1
- st1swot
- Marketing Problem Definition and Research Question
- Topic 2 notes
- Defining Research questionsTopic 2
- Topic 2a
- Topic 2b
- Topic 2c
- Topic 2 d
- Topic 3 Notes - Types of Marketing Research
- Topic 3 a Research Design
- Variables Notes
- Topic 3b Secondary data and Variables
- Topic 4a Quantitative and Qualitative Methods (Repaired)
- Topic 4a
- Topic 4b Hypothesis
- Topic 4b Hypothesis
- VARIABLES AND TYPES OF VARIABLES
- Topic 4c Variables
- Reliability
- Bias in Research notes
- Topic 5b Bias in research
- Topic 5 a Reliability and Validity
- Homestay project questionnaire1
- Marketing Research Field Trip results 2015
- Homestay project questionnaire1
- Marketing Research Field Trip results 2015