050121 :: Principles of Marketing

Course Overview

Basic concepts of marketing, marketing functions and related activities, understanding customers.

Price FREE

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Last Updated On 3 July 2015

20 Downloadable Resources

Course Content

Start Date: 29/06/15
Category: Administration (B.B.A) in Global Business

Introduction

Principles of Marketing Syllabus Summer 2015
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Topic 1 What is Marketing?

Topic 1
Topic 1 What is Marketing
Topic 1b Marketing Mix

Topic 2 – Marketing Planning

Topic 2 Marketing Planning
Topic 2 Marketing Planning

Topic 3 Marketing Strategies

Topic 3 Marketing Strategies
Topic 3 Marketing Strategies

Topic 4 – Consumer Behaviour

Topic 4 Consumer Behaviour
Topic 4 Consumer Behaviour

Topic 5 About the STP process

Topic 6 – Market Research: Process and systems for Decision Making

Topic 6 Marketing Research notes
Topic 6 Marketing Reseach

TOPIC 7 – PRODUCTS AND BRANDING

TOPIC 7 – PRODUCTS AND BRANDING
TOPIC 7 – PRODUCTS AND BRANDING

About the Instructor

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peter masters

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Enrolment options

050121 :: Principles of Marketing

Basic concepts of marketing, marketing functions and related activities, understanding customers.

Teacher: peter

Skill Level: Beginner

Price FREE

Enrol Now

Last Updated On 3 July 2015

20 Downloadable Resources

Course Features

Lectures8
Start Date29 Jun 2015
Skill level Beginner
Language English

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