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050121 :: Principles of Marketing
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Introduction
Principles of Marketing Syllabus Summer 2015
News forum
Topic 1 What is Marketing?
Topic 1
Topic 1 What is Marketing
Topic 1b Marketing Mix
Topic 2 – Marketing Planning
Topic 2 Marketing Planning
Topic 2 Marketing Planning
Topic 3 Marketing Strategies
Topic 3 Marketing Strategies
Topic 3 Marketing Strategies
Topic 4 – Consumer Behaviour
Topic 4 Consumer Behaviour
Topic 4 Consumer Behaviour
Topic 5 About the STP process
Topic 5 About the STP process
Topic 5 Segmentation
Topic 5 Targeting
Topic 5 Positioning
Topic 5 STP
Review questions STP
Topic 6 – Market Research: Process and systems for Decision Making
Topic 6 Marketing Research notes
Topic 6 Marketing Reseach
TOPIC 7 – PRODUCTS AND BRANDING
TOPIC 7 – PRODUCTS AND BRANDING
TOPIC 7 – PRODUCTS AND BRANDING
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050121 :: Principles of Marketing
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International College
Administration (B.B.A) in Global Business
050121 :: Principles of Marketing
Summary
050121 :: Principles of Marketing
Basic concepts of marketing, marketing functions and related activities, understanding customers.
Teacher:
peter
Skill Level
:
Beginner