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Course Overview

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Last Updated On 25 October 2012

12 Students Enrolled
17 Downloadable Resources

Course Content

Start Date: 25/10/12
Category: International Marketing

General

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Developing New Marketing Strategy for GMS course syllabus

Topic 1

Week 1 reading assignment "GMS Overview"
Handout for 29/10/12
GMS Important Information Powerpoint Presentation

Topic 2

Assigned reading: Development Opportunities in the Greater Mekong Sub-region
Handout 2: GMS Business Overview

Topic 3

Developing Successful and Organizational Strategy
Brand Creation sample 1
Brand Creation Sample 2

Topic 4

Segment, Positioning and Forecasting Markets

Topic 5

Handout for topic 5: The power of a story must drive your brand's development

Topic 6

Handout: Consumer Behavior

Topic 7

Developing new products and services
One of the "BEST" final papers example

Topic 8

Marketing Mix
Marketing mix example

Topic 9

Competitor Analysis

Topic 10

About the Instructor

Picture of ภาณินี นฤธาราดลย์

1920 Students
13 Courses

ภาณินี นฤธาราดลย์

phaninee

ภาณินี นฤธาราดลย์

Enrolment options

052401::Development New Marketing Strategy for GMS

Teacher: ภาณินี นฤธาราดลย์

Skill Level: Beginner

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Price FREE

Enrol Now

Last Updated On 25 October 2012

12 Students Enrolled
17 Downloadable Resources

Course Features

Lectures11
Start Date25 Oct 2012
Skill level Beginner
Language English

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