Course Content
- Start Date: 27/05/13
- Category: General subjects
- IMC Syllabus 2013
- IMC textbook
- Topic 1 Introduction to IMC
- Topic 1 b
- Topic 1 a
- Topic 2 Brand and Corporate Image Management
- Topic 2a
- Topic 2 c
- Topic 2 b
- How Product Packaging Affects Buying Decisions [Infographic]
- Topic 3
- Topic 3 a
- Topic 4 IMC planning process
- Topic 4b IMC Planning Process
- Topic 4a IMC Planning Process
- Topic 4c Budgets
- B2B Segmentation
- Topic 5 notes Advertising Management
- Topic 5b
- Topic 5c
- Topic 5a
- Topic 6a
- Topic 6c
- Topic 6 b
- Topic 6 Traditional
- Topic 7 notes
- Topic 7b
- Topic 7c
- Topic 7a
- Topic 8 notes
- Topic 8a
- Topic 8b
- Topic 8c
- Topic 9 Public Relations and Sponsorship Programs
- Topic 9b
- Topic 9c
- Topic 9a
- Target case study
- Red Bull