IMC

Resumen del curso

Precio GRATIS

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Ultima actualización en 11 de June de 2013

51 Estudiantes inscritos
39 Recurso descargables

Contenido del curso

Fecha de inicio: 27/05/13
Categoría: General subjects

Course Requirements

IMC Syllabus 2013
IMC textbook

Topic 1 Introduction to IMC

Topic 1 Introduction to IMC
Topic 1 b
Topic 1 a

Brand and Corporate Image Management

Topic 2 Brand and Corporate Image Management
Topic 2a
Topic 2 c
Topic 2 b
How Product Packaging Affects Buying Decisions [Infographic]

Topic 3 - Buyer Behaviour

Topic 3
Topic 3 a

Topic 4 The IMC Planning Process

Topic 4 IMC planning process
Topic 4b IMC Planning Process
Topic 4a IMC Planning Process
Topic 4c Budgets
B2B Segmentation

Topic 5 - Advertising Management

Topic 5 notes Advertising Management
Topic 5b
Topic 5c
Topic 5a

Topic 6 - Traditional Media Channels

Topic 6a
Topic 6c
Topic 6 b
Topic 6 Traditional

Topic 7 Digital Marketing

Topic 7 notes
Topic 7b
Topic 7c
Topic 7a

Topic 8 Alternative Marketing

Topic 8 notes
Topic 8a
Topic 8b
Topic 8c

Topic 9 Public Relations and Sponsorship Programs

Topic 9 Public Relations and Sponsorship Programs
Topic 9b
Topic 9c
Topic 9a

Case Studies and Review

Target case study
Red Bull

Sobre el instructor

Picture of peter masters

856 Estudiantes
12 Cursos

peter masters

1291887

Opciones de matriculación

052300::INTEGRATED MARKETING COMMUNICATION

Teacher: peter

Skill Level: Beginner

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Precio GRATIS

Inscribirse ahora

Ultima actualización en 11 de June de 2013

51 Estudiantes inscritos
39 Recurso descargables

Características del curso

Conferencias11
Fecha de inicio27 May 2013
Nivel de habilidad Principiante
Idioma English

Etiquetas

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