IMC

Course Overview

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Last Updated On 2013年06月11日

51 Students Enrolled
39 Downloadable Resources

Course Content

Start Date: 13/05/27
Category: General subjects

Course Requirements

IMC Syllabus 2013
IMC textbook

Topic 1 Introduction to IMC

Topic 1 Introduction to IMC
Topic 1 b
Topic 1 a

Brand and Corporate Image Management

Topic 2 Brand and Corporate Image Management
Topic 2a
Topic 2 c
Topic 2 b
How Product Packaging Affects Buying Decisions [Infographic]

Topic 3 - Buyer Behaviour

Topic 3
Topic 3 a

Topic 4 The IMC Planning Process

Topic 4 IMC planning process
Topic 4b IMC Planning Process
Topic 4a IMC Planning Process
Topic 4c Budgets
B2B Segmentation

Topic 5 - Advertising Management

Topic 5 notes Advertising Management
Topic 5b
Topic 5c
Topic 5a

Topic 6 - Traditional Media Channels

Topic 6a
Topic 6c
Topic 6 b
Topic 6 Traditional

Topic 7 Digital Marketing

Topic 7 notes
Topic 7b
Topic 7c
Topic 7a

Topic 8 Alternative Marketing

Topic 8 notes
Topic 8a
Topic 8b
Topic 8c

Topic 9 Public Relations and Sponsorship Programs

Topic 9 Public Relations and Sponsorship Programs
Topic 9b
Topic 9c
Topic 9a

Case Studies and Review

Target case study
Red Bull

About the Instructor

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856 Students
12 Courses

peter masters

1291887

选课选项

052300::INTEGRATED MARKETING COMMUNICATION

Teacher: peter

Skill Level: Beginner

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Price FREE

Enrol Now

Last Updated On 2013年06月11日

51 Students Enrolled
39 Downloadable Resources

Course Features

Lectures11
Start Date27 May 2013
Skill level Beginner
Language English

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