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052300::INTEGRATED MARKETING COMMUNICATION
Home
Courses
International College
General subjects
IMC
Enrolment options
Course Overview
Price
FREE
Enrol Now
Last Updated On 11 June 2013
51 Students Enrolled
39 Downloadable Resources
Course Content
Start Date: 27/05/13
Category:
General subjects
Course Requirements
IMC Syllabus 2013
IMC textbook
Topic 1 Introduction to IMC
Topic 1 Introduction to IMC
Topic 1 b
Topic 1 a
Brand and Corporate Image Management
Topic 2 Brand and Corporate Image Management
Topic 2a
Topic 2 c
Topic 2 b
How Product Packaging Affects Buying Decisions [Infographic]
Topic 3 - Buyer Behaviour
Topic 3
Topic 3 a
Topic 4 The IMC Planning Process
Topic 4 IMC planning process
Topic 4b IMC Planning Process
Topic 4a IMC Planning Process
Topic 4c Budgets
B2B Segmentation
Topic 5 - Advertising Management
Topic 5 notes Advertising Management
Topic 5b
Topic 5c
Topic 5a
Topic 6 - Traditional Media Channels
Topic 6a
Topic 6c
Topic 6 b
Topic 6 Traditional
Topic 7 Digital Marketing
Topic 7 notes
Topic 7b
Topic 7c
Topic 7a
Topic 8 Alternative Marketing
Topic 8 notes
Topic 8a
Topic 8b
Topic 8c
Topic 9 Public Relations and Sponsorship Programs
Topic 9 Public Relations and Sponsorship Programs
Topic 9b
Topic 9c
Topic 9a
Case Studies and Review
Target case study
Red Bull
About the Instructor
856 Students
12 Courses
peter masters
1291887
Enrolment options
052300::INTEGRATED MARKETING COMMUNICATION
Teacher:
peter
Skill Level
:
Beginner
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Continue
Price
FREE
Enrol Now
Last Updated On 11 June 2013
51 Students Enrolled
39 Downloadable Resources
Course Features
Lectures
11
Start Date
27 May 2013
Skill level
Beginner
Language
English
Tags
No Tags.