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963422 :: การตลาดโลก (Global Marketing)
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Topic 1
Chapter1_Introduction of global marketing
Topic 2
Chapter2_The global economic environment
Topic 3
Chapter3_Regional Market Characteristics and Preferential Trade Agreements
Topic 4
Chapter4_Social and Cultural Environments
Topic 5
Chapter5_The Political, Legal, and Regulatory Environments
Topic 6
Chapter6_Global Information System and Market Research
Topic 7
Chapter7_Segmentation, Targeting and Positioning
Topic 8
Chapter8_Importing, Exporting and Sourcing
Topic 9
Chapter 9_Global Marketing Entry Strategies
Topic 10
Chapter 10_Branding and Product Decisions in Global Marketing
Topic 11
Chapter11_Pricing Decision
Topic 12
Chapter 12_Channels and Physical Distribution
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Summary
963422 :: การตลาดโลก (Global Marketing)
Teacher:
narissara
Skill Level
:
Beginner