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052300::INTEGRATED MARKETING COMMUNICATION
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Course Requirements
IMC Syllabus 2013
Topic 1 Introduction to IMC
Topic 1 Introduction to IMC
Topic 1 b
Topic 1 a
Brand and Corporate Image Management
Topic 2 Brand and Corporate Image Management
Topic 2a
Topic 2 c
Topic 2 b
How Product Packaging Affects Buying Decisions [Infographic]
Topic 3 - Buyer Behaviour
Topic 3
Topic 3 a
Topic 4 The IMC Planning Process
Topic 4 IMC planning process
Topic 4b IMC Planning Process
Topic 4a IMC Planning Process
Topic 4c Budgets
B2B Segmentation
Topic 5 - Advertising Management
Topic 5 notes Advertising Management
Topic 5b
Topic 5c
Topic 5a
Topic 6 - Traditional Media Channels
Topic 6a
Topic 6c
Topic 6 b
Topic 6 Traditional
Topic 7 Digital Marketing
Topic 7 notes
Topic 7b
Topic 7c
Topic 7a
Topic 8 Alternative Marketing
Topic 8 notes
Topic 8a
Topic 8b
Topic 8c
Topic 9 Public Relations and Sponsorship Programs
Topic 9 Public Relations and Sponsorship Programs
Topic 9b
Topic 9c
Topic 9a
Case Studies and Review
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052300::INTEGRATED MARKETING COMMUNICATION
Teacher:
peter
Skill Level
:
Beginner
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