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BS962222 :: Consumer Behavior in Hospitality and Event Business
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Course Syllabus
Course Syllabus
Week 1: An Introduction of Consumer Behavior
Week 1: An Introduction of Consumer Behavior
Week 2: Consumer Segmentation and Positioning
Week 2_Consumer Segmentation and Positioning
Week 3: Consumer Perception and Attention
Week 3_Consumer Perception and Attention
Week 4: Learning and Memory
Week 4: Learning and Memory
Week 5: Motivation
Week 5: Motivation
Week 7: Self-Concept and Lifestyle
Self-Concept and Lifestyle
Week 8: Persuasion and Influences
Persuasion and Influences
Week 9: Consumer Decision Making
Week 9: Consumer Decision Making
เกณฑ์การให้คะแนนการนำเสนอรายงานกลุ่ม
เกณฑ์การให้คะแนนการนำเสนอรายงานกลุ่ม
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BS962222 :: Consumer Behavior in Hospitality
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BS962222 :: Consumer Behavior in Hospitality
Summary
BS962222 :: Consumer Behavior in Hospitality and Event Business
Teacher:
ชมพูนุท สุทธิกุล
Skill Level
:
Beginner