Sales and Marketing for MICE Industry, Section 1 (2/68)

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Last Updated On 14 October 2025

20 Downloadable Resources

Course Content

Start Date: 24/11/25
Category: กลุ่มวิชาการท่องเที่ยว

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Course description (คำอธิบายรายวิชา):
Course objectives (วัตถุประสงค์ของรายวิชา)
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Course Syllabus
Group Line

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Chapter 1 Introducing ethical relationship selling

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Chapter 2 Researching and preparing for successful selling

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Chapter 3 Approaching and communicating with success

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Chapter 4 Listening and determining willingness to buy

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Chapter 5 Presenting with impact and communicating via storytelling

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Case Study: Role-play on “selling challenge”
Submit your role play video sales presentation

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Chapter 6 Introduction Marketing for Hospitality, Tourism and MICE

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Chapter 7 Service Characteristics of Hospitality, Tourism and Mice Marketing

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Chapter 8 Consumer Markets and Consumer Buying Behavior

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Chapter 9 Customer-Driven Marketing Strategy Creating Value for Target Customers

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Chapter 10 Designing and Managing Products and Brands Building Customer Value
Chapter 11 Business Model Canvas
Self-selling Techniques

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Major Project
Submit your report here
Submit your PPT/Poster/... here.

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Mega Project

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About the Instructor

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2057 Students
67 Courses

Raksmey Sann

sann

YOU are free to contact me through this email ONLY: student.work1@yahoo.com

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BS942046 :: Sales and Marketing for MICE Industry, Section 1 (2/68)

Teacher: ผศ.Raksmey Sann
Teacher: นายภูมิภัทร์ บัวผัน

Skill Level: Beginner

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Price FREE

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Last Updated On 14 October 2025

20 Downloadable Resources

Course Features

Lectures18
Start Date24 Nov 2025
Skill level Beginner
Language English
Assessments Yes

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