Sales and Marketing for MICE Industry (Section 2)

Course Overview

This course aims the students to have an overview knowledge related marketing environment, marketing structure analysis, STP, marketing mix, sale planning, and sale process in the MICE and Tourism related industry.

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Last Updated On 2025年10月14日

11 Students Enrolled
20 Downloadable Resources

Course Content

Start Date: 24/11/19
Category: กลุ่มวิชาการท่องเที่ยว

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Course Syllabus
Group Line

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Chapter 1 Introducing ethical relationship selling

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Chapter 2 Researching and preparing for successful selling

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Chapter 3 Approaching and communicating with success

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Chapter 4 Listening and determining willingness to buy

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Chapter 5 Presenting with impact and communicating via storytelling

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Case Study: Role-play on “selling challenge”
Submit your role play video sales presentation

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Chapter 6 Introduction Marketing for Hospitality, Tourism and MICE

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Chapter 7 Service Characteristics of Hospitality, Tourism and Mice Marketing

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Chapter 8 Consumer Markets and Consumer Buying Behavior

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Chapter 9 Customer-Driven Marketing Strategy Creating Value for Target Customers

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Chapter 10 Designing and Managing Products and Brands Building Customer Value
Chapter 11 Business Model Canvas
Self-selling Techniques

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Major Project
Submit your report here
Submit your PPT/Poster/... here.

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Mega Project

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About the Instructor

2057 Students
67 Courses

Raksmey Sann

sann

YOU are free to contact me through this email ONLY: student.work1@yahoo.com

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BS942046 :: Sales and Marketing for MICE Industry, Section 2 (2/67)

Teacher: ผศ.Raksmey Sann
Teacher: นายอนุรักษ์ สายรัตน์

Skill Level: Beginner

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